Better

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  Introducing Better (Comments Off)

  6/09/11 •

  IN-Business editor Katie Foley introduces our new “Better” section

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  Courting contracts (Comments Off)

  6/09/11 •

  When competing for a contract worth tens of millions, the pressure is on to come up with something different, something better, to set your company apart. But an all-new solution isn’t always the right answer. As print group Blue Star discovered, sometimes what it takes is a fresh approach to talking about what you’ve already got.

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  Gut instinct (Comments Off)

  6/09/11 •

  Innovation is often born of thrift, turning excess product into profit. And what does New Zealand have in excess if not sheep, as a thousand smart alecks will readily point out? “Better” talks to Mesynthes, a medical export business turning our much-maligned woolly inhabitants into a multi-million dollar success story.