Tucked away just off The Terrace is a film studio with a logo on the door that looks good enough to eat. 

Fresh Films has been going for just over six months, but owner Claire Alderton has been in the business much, much longer.

With an impressive past client list that includes Microsoft, Ernst & Young, Burger King, and Holcim, she has now gone out on her own and is determined to keep Fresh Films true to her own values.

“I think people find it refreshing that we are upfront and honest,” she says. 

“If a potential client wants to make a film but I know they won’t see a return on investment, then I’ll tell them the truth. For me, business in New Zealand is all about forming long-term relationships and I won’t jeopardise that for a quick sale.”

Fresh Films specialise in high-quality corporate films, TV commercials and web video. 

Last week they launched a new cost-effective web video product which enables businesses to have an interactive presenter on their website in just three days.

“The opportunity for audience engagement is massive,” Alderton says. “Presenter-led web videos increase the amount of time customers spend on your site, and provide visitors with a unique and memorable experience.”

Her goal is for Fresh Films to be one of the most sought-after production companies in New Zealand within three years. 

Once one of the youngest first assistant directors to work on major feature films in Hollywood and the UK – think Ocean’s Eleven, Starlight Express – she’s all set to take on New Zealand.